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How to Write A Sales Letter That Works
Trying to grow business in Northeast Ohio has been…well…challenging to say the least. And yeah, we’re all doing whatever we can to build our sales pipeline. We’re doing our best to exploit new media — Twitter, LinkedIn, Facebook. But don’t forget traditional sales channels. The best sales strategies consider all available media — new AND [… Read More]
SEO is Not Magic. A Do-It-Yourselfer’s Guide to “Findability”. Video Presentation from Office Space Coworking’s BizCamp 2009.
SEO – Search Engine Optimization is a tricky subject. So many people claim to be experts and there’s a LOT much information out there. So it’s hard to know what’s what. We were fortunate enough to have Jason Jividen, New Media Strategist?Ǭ†at?Ǭ†Sanctuary Media Group, break down the nuts and bolts of the SEO for attendees [… Read More]
Balancing Short and Long Term Marketing Strategies
Certainly, your business is a combination of short term goals and long-term plans, just like all businesses. Yet, we all know that at different times, one takes precedence over the other. From a simplistic perspective, long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, [… Read More]