Office Space Coworking

Josh Gordon, Director of Marketing, Knotice

Join Josh Gordon at BizCamp on August 19-20 for his presentation: Expanding Your Digital Footprint: Direct Digital Marketing for B2B.

Direct digital marketing relevant, audience targeted content distributed through the email, Web, and mobile communications channels are changing how businesses persuade consumers. Its impact on Business-to-Business marketing, however, is often overlooked. Knotice’s Director of Marketing, Josh Gordon, will show how a focused and coordinated direct digital marketing strategy creates an impressive digital footprint and the right support for the sales team.

Josh Gordon is the Director of Marketing at Knotice, a direct digital marketing company, headquartered on Main Street Akron, Ohio. Josh is a seasoned communicator and business-to-business marketing strategist that specializes in content marketing, lead gen, and brand.

Josh is a sought after writer, having written on a variety of topics including direct digital marketing, email marketing, customer-centric marketing, and mobile strategy. He has been featured in several leading marketing publications including1to1 Media, MarketingProfs, and Mobile Marketer. He is also the editor-in-chief of Knotice’s popular direct digital marketing blog, The Lunch Pail. Gordon also holds the prestigious expert status on The Focus Network, where he regularly contributes content and provides insight to fellow marketing professionals, and he has been a featured guest on RSS Ray’s highly regarded radio show Online Marketing with RSS Ray.

Josh is an award-winning journalist and marketer. He is currently in his second year serving on the Content Committee for Shop.org, the National Retail Federation’s digital arm. Josh is a member of the American Marketing Association and the Public Relations Society of America.

OfficeMax Founder Michael Feuer Keynote Speaker BizCamp

BizCamp at the Taylor Institute is proud to welcome Founder of OfficeMax and Max-Wellness, Michael Feuer as our Keynote speaker August 19-20 at the Taylor Institute for Direct Marketing in Akron, Ohio.

Michael Feuer is a highly sought after speaker, national monthly business columnist and soon to be published author of his upcoming book The Benevolent Dictator’s Play Book. Mr. Feuer has inspired thousands of entrepreneurs over the years with his story, practical advice and inventive approach to business success.

Mr. Feuer is co-founder of OfficeMax, which he started in 1988 with one store and $20,000 of his own money. During 16 years as CEO, he grew the company to almost 1,000 stores with sales approximating $5 billion before selling it for almost $1.5 billion in 2003 to Boise Cascade Corp.  In 2004, Mr. Feuer launched another start-up, Max-Ventures, a venture capital operating firm that focuses on buying control and /or making substantial investments in retail oriented business and business that serve retail.

Mr. Feuer’s most recent entrepreneurial launch is Max-Wellness, a one-stop store featuring over 7,000 products for head-to-toe health and wellness for every age and every stage of life.  This first of its kind concept in the world is set to benefit from the burgeoning Baby Boomer markets that wants to enhance their life, prevent illness and treat health issues. Max-Wellness which opened its first stores in Cleveland and Florida is now preparing a national roll out patterned after Feuer’s OfficeMax expansion strategy.

What is BizCamp?

BizCamp is co-hosted by Office Space Coworking and the Taylor Institute for Direct Marketing.

BizCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from participants.

Sometimes referred to as an un-conference it is a break from the expensive,  pitch-driven, cattle-herding events that have become

all too common in the business world.

Rather BizCamp is a participatory event. Attendees help determine what presentations will be given and even have the opportunity to present themselves.

The presentations themselves are intimate affairs small groups of 30-40 people.

The sessions feature an open dialogue of questions, answers and -yes- even the occasional I don’t know.

Our goal: 18 sessions in 2 days. Topics will run on three tracks:

1) The Entrepreneurial Experience

2) Marketing for Small Business

3) Business Technology

Event Details:

Early-Bird Registration is only $79.

Visit http://bizcamp.eventbright.com to secure your seat at this year’s BizCamp in Akron.

Location:

The Taylor Institute

225 South Main Street

The Polsky Building, 5th Floor

Akron, OH 44325-4807

Parking FREE - included in your registration fee.

Thursday, August 19th

8am – 9am – Registration – Coffee & Continental Breakfast

9am – 12:30 – Scheduled Speakers & Workshops

12:30-1:30pm – Catered Lunch (included with registration fee).

1:30 – 5pm – Scheduled Speakers

Friday, August 20th

8am – 9am – Registration – Coffee & Continental Breakfast

9am – 12:00 Scheduled Speakers & Workshops

12:30-1:30pm – Catered Lunch (included with registration fee).

1:30 – 5pm – Scheduled Speakers

5:pm – 7pm – Happy Hour & Networking