It’s true: the more you know, the more productive you can be. Increased knowledge and experience naturally keep us motivated, particularly as our levels of expertise grow. If you are not knowledgeable about your business, your motivation level naturally will be low. As a result, you won’t be able to sustain interest for very long.

On the flip side, if you are knowledgeable, energized and excited about the work you are doing, you will have more persistence, energy and intensity. This will inevitably produce better, more sustainable results. It seems simple, and actually, it is.

Yet the hard part is finding a way to keep up with industry news, market changes and competitive activities, particularly amidst todays fast-paced, ever-changing business environment. In addition, most small business owners do not have the luxury of leaving their business for days at a time to attend industry conferences to get the latest scoop on what’s happening.

As a solution, we’ve seen many successful business leaders institute daily devotionals specifically designed to help them, as small business owners, looking to increase their breadth of knowledge and experience. Reading or practicing daily devotionals traditionally are processes followed by dedicated practitioners of their religion. However, the concept is also a potent resource for small business organizations as a way to keep up on their business or industry and ultimately, keep inspired, motivated and productive.

Tips for Creating Your Own Daily Devotional

From gathering material to finding the time, here are some ways to create your own daily devotional.

Create a library of resourceful reading material. This is the first step in developing your daily devotional material. Your library can be physical, virtual or both; it’s just important to start getting in the habit of gathering material and placing it in a centralized location. Browse the Web for relevant e-mail newsletters that can be sent to your inbox each day. Consider investing in tried-and-true books from inspirational business gurus like Stephen Covey and Deepak Chopra.

Have access to a daily business motivational quotation. Desk calendars or daily emails with quotations from successful business leaders can help set the tone for the day.

If you have a public workspace shared with other employees, consider posting the quotation of the day. Check here for ideas.

Read motivational material in balance with other media. Instead of reading the daily newspaper with breakfast or coffee in the morning, try reading inspirational material instead. A well-written book that offers sound advice is more motivating than reading about the latest market declines. Listening to motivational tapes or CDs in your car for one hour everyday can actually give you the equivalent of a university degree in a few years time.

It won’t be long before you see how keeping the practice of daily devotionals keeps you informed and allows you to leverage that knowledge you’ve gained and apply it to the real world. Take in a bit every day and before you know it, you’re depth of knowledge and consistent application of that knowledge has greatly expanded.

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Finding the Elusive Balance

By Kelly Brown | Filed in Blog

?¢‚Ǩ?ìWe do not remember days, we remember moments.?¢‚Ǩ¬ù-Cesare Pavese

Long, long ago, employees worked from 9-5, Monday through Friday. Sure, there were occasional exceptions, but most of the time, the boundaries between home and work lives were clear.

Those were the days.

The world certainly has changed, and in many ways has made our lives easier with technological advances making our lives more efficient. But at the same time, the boundaries between work and home are blurrier for many workers, especially if you own your own business and/or work from home. The challenge ahead for many of us is to strike that balance to create the meaningful moments in both our work and home lives that keep us going.

By strict definition, work-life balance is a person?¢‚Ǩ‚Ñ¢s control over the conditions in their workplace. It is accomplished when an individual feels dually satisfied about their personal life and their paid occupation. It mutually benefits the individual, business and society when a person?¢‚Ǩ‚Ñ¢s personal life is balanced with his or her own job. The work-life balance strategy offers a variety of means to reduce stress levels and increase job satisfaction in the employee while enhancing business benefits for the employer. In our increasingly hectic world, the work-life strategy seeks to find a balance between work and play.

It isn’t easy to juggle the demands of career and personal life. For most people, it’s an ongoing challenge to reduce stress and maintain harmony in key areas of their life. Here are some ideas to help you find the balance that’s best for you:

  • Keep a log. Track everything you do for one week. Include work-related and non-work-related activities. Decide what’s necessary and satisfies you the most. Cut or delegate activities you don’t enjoy, don’t have time for or do only out of guilt. If you don’t have the authority to make certain decisions, talk to your supervisor.
  • Manage your time. Organize household tasks efficiently. Doing one or two loads of laundry every day rather than saving it all for your day off, and running errands in batches rather than going back and forth several times are good places to begin. A weekly family calendar of important dates and a daily list of to-dos will help you avoid deadline panic.
  • Rethink your cleaning standards. An unmade bed or sink of dirty dishes won’t impact the quality of your life. Do what needs to be done and let the rest go.
  • Fight the guilt. Remember, having a family and a job is okay ?¢‚Ǩ‚Äù for both men and women.
  • Nurture yourself. Set aside time each day for an activity that you enjoy, such as walking, working out or listening to music. Unwind after a hectic workday by reading, practicing yoga or taking a bath or shower.
  • Set aside one night each week for recreation. Discover activities you can do with your partner, family or friends, such as playing golf, fishing or canoeing. Making time for activities you enjoy will rejuvenate you.
  • Get enough sleep. There’s nothing as stressful and potentially dangerous as working when you’re sleep-deprived. Not only is your productivity affected, but you can also make costly mistakes. You may then have to work even more hours to make up for these mistakes.
  • Read up on it. Some good resources are ?¢‚Ǩ?ìDon’t Sweat the Small Stuff?¢‚Ǩ¬ù by Richard Carlson and ?¢‚Ǩ?ìHow to Stop Worrying and Start Living?¢‚Ǩ¬ù by Dale Carnegie.
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How To Hire & Manage Interns

By Kelly Brown | Filed in Blog

Small businesses in Northeast Ohio ?Ǭ†– and across America, for that matter – have long used college student interns and recent grads as a helpful, low-cost human resource. Student interns are capable, motivated and ?¢‚Ǩ‚Äú if well managed ?¢‚Ǩ‚Äú highly valuable to your business. A great number of high school, college, graduate and vocational school students are eager to take advantage of the real-world business opportunities offered to them by local businesses — during the entire academic year and not just during the summer months.

With the University of Akron, Walsh University, ?Ǭ†Malone College, and Kent State (Stark) ?Ǭ†just down the road, local businesses access to a huge pool of talent.

An increasing number of students today are capable of far more than just clerical work. Many can competently handle complex projects in such areas as finance, public relations, event planning and Web site design/development. And, many students choose internships at small companies instead of larger ones because of the hands-on experience they can get.

The trick is the “well-managed” part. Small businesses too often hire interns without a plan. Success with interns requires finding the right people and creating a system that cultivates interns?¢‚Ǩ‚Ñ¢ capabilities.

Creating Your Intern Program

Interns can help you and your employees be more productive by freeing up their time ?¢‚Ǩ‚Äú all while providing valuable learning experiences for the intern. Take an inventory of substantive work you need done. Ask other employees what tasks an intern could perform ?¢‚Ǩ‚Äú especially those “back burner” things that nobody else has time to complete. There are many things that interns can help with ?¢‚Ǩ‚Äú however, to make it a mutually beneficial experience, consider setting up some of these tasks: Interns can help you and your employees be more productive by freeing up their time ?¢‚Ǩ‚Äú all while providing valuable learning experiences for the intern. Take an inventory of substantive work you need done. Ask other employees what tasks an intern could perform ?¢‚Ǩ‚Äú especially those “back burner” things that nobody else has time to complete. There are many things that interns can help with ?¢‚Ǩ‚Äú however, to make it a mutually beneficial experience, consider setting up some of these tasks:

  • identify prospects
  • pursue business leads
  • write or send press releases
  • plan events
  • identify news media for publicity
  • prepare award submissions
  • do Web research on your industry or competitors
  • refresh Web site content
  • assist with presentations, design charts, graphs and posters
  • recruit the next interns

Getting Started

To help get you started, we?¢‚Ǩ‚Ñ¢ve compiled some key steps to launching and managing your intern program:

  1. Attract candidates by posting internship positions online. Some internship sites let you post positions for free, others have small per/month charges for a listing. Employers can also post internship positions at Internships.com where a month-long listing is $10.
  2. Contact the internship/career offices of local high schools, colleges, universities, vocational schools and graduate schools. Internship coordinators help match students’ abilities with employers’ needs.
  3. Assign someone in your business (it may just be you) to have overall responsibility for your internship program, and be allotted the time and resources to properly manage it.
  4. Determine if you have adequate workspace with access to computers and other tech tools.
  5. Interns need a clear sense of guidance and structure, as they may be in a business for the first time. Schedules, work plans and deadlines will help.
  6. Documentation is very important for effective learning to take place. It is strongly advisable that an employer and intern create mutually agreed upon learning objectives.

Using interns in your organization can result in many benefits. It is important to do some careful planning before creating your internship program. You can be sure to continue recruiting from your pool of internship candidates and foster positive public relations by implementing an effective, thorough internship program.

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What’s Your Underdog Story?

By Kelly Brown | Filed in Uncategorized

Our greatest glory is not in never falling, but in rising every time we fall.
Confucius

I’m a sucker for an underdog story.

Now, I’m not a ‘cry at the movies’ type of guy. But every time ‘Rudy‘ comes on and they cheer him onto the field, I start balling like a baby. Now it isn’t because I’m a guy and it’s a football movie, it’s much more than that.

It’s about a kid with few natural gifts and very little means who dreams big. He gets knocked down over and over again. Yet, he still gets up ever time. No matter how many people tell to quit, he never does.

Sound familiar? To me that’s the story of the struggling small business owner. That’s the story I love. The story I relate to.

My point:
We each find inspiration in different ways. For me, it may be watching a movie or reading a business biography. The trick is to find what inspires you and to leverage that energy to keep yourself going.

For many people, this is can be an extremely difficult time of the year. The holiday season has past, the credit card bills are coming in, our diets our slipping, the days are short and gloomy — and we’ve got the whole year ahead of us. It’s daunting.

So if you find yourself feeling unfocused or uninspired — take some time this week to reignite your love. Revisit your favorite books or movies. Call up a mentor. Use every took at your disposal to stoke those fires so you can tackle your work with zeal.

Don’t let yourself go into work dreading the week ahead. If you aren’t having fun, step back and figure out what you need to do to change that dynamic.

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Paving Your Life Roadmap

By Kelly Brown | Filed in Uncategorized

Paul over at Idea Sandbox wrote an absolutely wonderful article on paving your life’s roadmap. It hearkens back to similar concepts, ala David Allen’s Treasure Map etc. But this is perhaps the most detailed ‘one page’ I’ve seen yet.

I tend to learn from other people’s examples. This article provides a ton of juicy visuals you can follow along with as you build your own roadmap.

Paul calls out these basic steps for building your roadmap:

  1. List Your Passions – Make a list of all the things you are passionate about.
  2. Identify Values – Group your passions into themes.
  3. Set the Situation – Determine what conditions should exist for you to feel you’re fulfilling your Values.
  4. Reveal Action Steps – Identify what daily activities you should be doing to fulfill your Values.
  5. Visual Report Card – Draw a graph to visualize and assess your current status. (Don’t worry, no drafting tools required).
  6. Take Action / Follow Your Roadmap – Now that you have the keys. Get behind the wheel and follow this plan to drive your life.

It then goes on to explain in detail how to approach each of these steps.

If building you own Roadmap is something you’ve wanted to do, but never knew how to start. I highly recommend this great article.

Learn how to Pave Your Life Roadmap.
Creative Commons License photo credit: donnas_diddlens

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Get It Done Week

By Kelly Brown | Filed in Uncategorized

Whatever you can do, or dream you can begin it; boldness has genius, power and magic in it.
Johann wolfgang Von Goethe

I coach business owners on the business planning, goal setting, and the importance of having outcomes established before acting.

But there’s a time for planning and there’s a time for action.

I say we make today ‘Get It Done, Monday.’

Some questions to get you started:

  • What have you been wanting to start on that you just haven’t had the chance?
  • What project, while important to your business, has just sat on the shelf with little or no movement on it?
  • What would you do if you HAD to get it by Friday? What if you had to get it done today?
  • What does ‘done’ mean? What’s your successful outcome?
  • What resources would you need? What resources do you have?
  • How many hours would it take of your time?
  • Where would you start? What the first thing you need to do?

Good luck and have a great week!

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A Corporate Culture Worth Keeping

By Kelly Brown | Filed in Uncategorized

You have established your small business, chosen superstar employees and are well on your way to success. People have chosen to work at your company for a variety of reasons, but one of their primary motivations is likely the small company feel — they believe they can really make a difference. Probably, working at your company is more than just a job to them, but rather something to which they are committed.

In addition, yours and their dreams are big you both want the company to grow and succeed. But how can you ensure that you keep that small company feel that you and your employees cherish while still growing?

Culture can be a particularly important consideration for small businesses. A healthy company culture may increase employees’ commitment and productivity, while an unhealthy culture may inhibit a company’s growth or even contribute to business failure. In a healthy culture, employees view themselves as part of a team and gain satisfaction from helping the overall company succeed. When employees sense that they are contributing to a successful group effort, their level of commitment and productivity, and thus the quality of the company’s products or services, are likely to improve.

In contrast, problems with the corporate culture can play a major role in small business failures. Employees in an unhealthy culture tend to view themselves as individuals, distinct from the company, and focus upon their own needs. They only perform the most basic requirements of their jobs, and their main and perhaps only motivation is their paycheck. Some warning signs of a failing company culture particularly in the small business realm include increased turnover, a lack of honest communication and understanding of the company mission and declining quality and customer satisfaction, to name a few.

Read the remainder of this entry »

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Speaker Schedule for BizCamp at the Taylor Institute

By Kelly Brown | Filed in Blog

Here’s the final Schedule for BizCamp Speakers.

Register Now

We are very excited by the great group of presenters speaking August 19-20, next week (yikes! it came up quick didn’t it?)

Thanks to support from Sanctuary Media Group, registration is now only $25. Right now we have 50+ attendees joining us, we hope you can find something that appeals to your interest here and join us as well.

We are working to get the full program out this weekend so you can see detail about each presentation.

We’re working to get the full program out this weekend so you can see detail about each presentation.

THURSDAY:

Who Company Session Starts ROOM Topic
Sean Fremon Cole Industries 9:00 AM 564 Growing Your Company Rapidly? 

David vs. Goliath (when you are David)

Ivana Taylor DIY Marketers 10:00 AM 564 The Best Power DIY Marketing Tips for Entrepreneurs: Do These and Attract More Customers, More Fun and More Profits
Michael Feuer Max-Ventures / Max-Wellness 11:00 AM 564 Keynote Address from the Founder of OfficeMax & Max-Wellness
Jason Jividen Sanctuary Media Group 12:30 PM 564 Web Marketing for Small Business: A Step by Step Guide
Mike Sheehan Michael Sheehan 1:30 PM 564 Linking Your Way To Business Dominance
James Orwig AXA Advisors 1:30 PM 561 Finance: Small Business Protection Strategies
Rob Felber Felber & Felber Marketing 2:45 PM 561 How to Get the Media to Pay Attention and What to Do Once They Do
Roger Emerson Emerson & Thompson 4:00 PM 561 Intellectual Property Primer
Brian Schuller WolrdVentures 4:00 PM 564 How to choose the right home based business

FRIDAY:

Who Company Session Starts ROOM Topic
Jim Kukral Award Winning Author & Blogger 9:00 AM 564 How to use attention-getting online marketing to generate sales
Ron McDaniel Buzzoodle 10:00 AM 564 Attracting Targeted Leads with Blogs
Anita Campbell Small Business Trends 11:00 AM 564 How I Went to 44,000 followers on Twitter
Diane Helbig Seize the Day Coaching 12:30 PM 564 Clarity of Course: Leadership That Gets Result
Bill Kirk Single Number Communications 1:30 PM 561 Why traditional phone lines/fax machines may not be the best fit for the Soloprenuer/Home based business
Carol Smith Midwest Research, LLC 1:30 PM 564 Users, Usability and the User Experience
Ron Finklestein Akris Inc. 2:45 PM 564 Six Questions Your Prospects Want Answered BEFORE They Buy From You
Matt Minarik Hi-Q Group 2:45 PM 561 How to Generate Leads by IBM’s number one lead generator”
Sergio Carano Sergio A. Carano, Esq 4:00 PM 564

The Legal Issues Confronting Your Business: From Formation To Your First Hire and Fire

Thursday, August 19th

8am ?��Ǩ��� 9am?Ǭ� ?��Ǩ��� Registration ?��Ǩ��� Coffee & Continental Breakfast

9am ?��Ǩ��� 12:30 ?��Ǩ��� Scheduled Speakers & Workshops

12:30-1:30pm ?��Ǩ��� Catered Lunch (included with registration fee).

1:30 ?��Ǩ��� 5pm ?��Ǩ��� Scheduled Speakers

Friday, August 20th

8am ?��Ǩ��� 9am?Ǭ� ?��Ǩ��� Registration ?��Ǩ��� Coffee & Continental Breakfast

9am ?��Ǩ��� 12:00 Scheduled Speakers & Workshops

12:30-1:30pm ?��Ǩ��� Catered Lunch (included with registration fee).

1:30 ?��Ǩ��� 5pm ?��Ǩ��� Scheduled Speakers

5:pm ?��Ǩ��� 7pm ?��Ǩ��� Happy Hour & Networking

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on Finklestein to Speak at BizCamp at the Taylor Institute on August 19-20

Join Ron Finklestein August 19-20 at BizCamp at the Taylor Institute for his presentation Six Questions Your Prospects Want Answered BEFORE They Buy From You.

Ron Finklestein is a business coach, consultant and international business author. He is the president of RPF GROUP INC, a company that puts business owners back in control of their business and makes business fun again. He does this by helping companies create and implement business, sales and marketing strategies that deal with tough problems they deal with

Register Now daily.

Ron is called The Small Business Success Expert by his clients because of his passion for their success and his knowledge of business. Ron is passionate about making a difference in people’s lives by helping them to achieve their business and personal goals and dreams.  Ron has experience in working in businesses of all sizes across a wide range of industries.

Ron is a faculty member on dailysuccessstream.com. His book 49 Marketing Secrets (THAT WORK) to Grow Sales has been translated into five languages.

You can sign up for his newsletter at www.rpfgroupinc.com

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Josh Gordon, Director of Marketing, Knotice

Join Josh Gordon at BizCamp on August 19-20 for his presentation: Expanding Your Digital Footprint: Direct Digital Marketing for B2B.

Direct digital marketing relevant, audience targeted content distributed through the email, Web, and mobile communications channels are changing how businesses persuade consumers. Its impact on Business-to-Business marketing, however, is often overlooked. Knotice’s Director of Marketing, Josh Gordon, will show how a focused and coordinated direct digital marketing strategy creates an impressive digital footprint and the right support for the sales team.Register Now

Josh Gordon is the Director of Marketing at Knotice, a direct digital marketing company, headquartered on Main Street Akron, Ohio. Josh is a seasoned communicator and business-to-business marketing strategist that specializes in content marketing, lead gen, and brand.

Josh is a sought after writer, having written on a variety of topics including direct digital marketing, email marketing, customer-centric marketing, and mobile strategy. He has been featured in several leading marketing publications including1to1 Media, MarketingProfs, and Mobile Marketer. He is also the editor-in-chief of Knotice’s popular direct digital marketing blog, The Lunch Pail. Gordon also holds the prestigious expert status on The Focus Network, where he regularly contributes content and provides insight to fellow marketing professionals, and he has been a featured guest on RSS Ray’s highly regarded radio show Online Marketing with RSS Ray.

Josh is an award-winning journalist and marketer. He is currently in his second year serving on the Content Committee for Shop.org, the National Retail Federation’s digital arm. Josh is a member of the American Marketing Association and the Public Relations Society of America.

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Anita Campbell to Speak at BizCamp at the Taylor Institute August 19-20

Anita Campbell joins BizCamp for the 2nd year in a row. Join her again August 19-20 as we host BizCamp at the Taylor Institute.

Her presentation last year was standing room only.

Widely considered a “small business expert,” Anita Campbell serves as CEO of Anita CampbellRegister NowAssociates Ltd, a woman-owned consulting firm helping companies and organizations reach the small business market. As Publisher of  several online media properties and syndicated content, Anita reaches over 1,000,000 small business owners and entrepreneurs annually.  She is the founder and Editor-in-Chief of Small Business Trends, an award-winning online publication.

A respected speaker and emerging trends resource, Ms. Campbell’s expertise has been noted or her opinion quoted in the Wall Street Journal, New York Times, U.S. News and World Report, Inc Magazine, Entrepreneur Magazine, CIO Magazine, Entrepreneur Radio, BusinessTVChannel.com, Cleveland Plain Dealer, San Francisco Chronicle, Pittsburgh Post Gazette, Akron Beacon Journal, Boston Globe, CRM Buyer, and countless trade publications, websites, podcasts and more.

Her popular website, Small Business Trends , is regularly noted as a rich informational resource. In 2005 and again in 2008 the site won the Forbes Best of the Web distinction for small business blogs. The site also has been highlighted or profiled in the Wall Street Journal (2007), on MSNBC’s “Your Business” show as Website of the Week, twice in the New York Times (2005 and 2008), and was a CODIE 2007 Finalist.

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BizCamp at the Taylor Institute is proud to welcome Mike Sheehan founder of Linked Local Akron (LLA). In just 12 short months Mike has grown this LinkedIn group to over 1,700 members. How’d he do it?

Find out August 19-20 at The Taylor Institute for Direct Marketing. Seats are limited register now to secure your seat.

Mike will be one of the 18 speakers presenting at this year’s BizCamp on the University of Akron campus August 19-20. Register Now

About The Speaker

Mike Sheehan, Founding member of the Linked Local Akron

The LLA group has grown to over 1,700 members, in a year’s time. Mike has been an invited speaker to many groups and businesses sharing his simple and effective ways of using LinkedIn to help you build your business.
Here is what other have said:

“Mike was very knowledgeable in his presentation and spoke very fluently about social media. He was responsive to our group’s inquiries, thinking fast on his feet and providing us with useful information. I would recommend Mike as a speaker.”

“His presentations are excellent and provide a good deal of practical information. He keeps them interesting and has experience that is helpful to everyone he speaks to.”

“Mike provided a “Linked In” workshop for my Team. The presentation was lively and very informative. Mike used lots of examples and gave us a “hands on” approach to navigating the network site. He answered all of our questions.”

Event Sponsors:
The Taylor Institute for Direct Marketing at the University of Akron
Serviced Office and Meeting Space Provider – Office Space Coworking based in Akron, OH
Online Marketing Experts – Sanctuary Media Group based in Akron, OH

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Jim Kukral speaks at this year's BizCamp at the Taylor Institute, Aug 19-20

BizCamp at the Taylor Institute is proud to welcome Jim Kukral. Jim will be one of the 18 speakers presenting at this year’s BizCamp on the University of Akron campus August 19-20. Seats are limited register now to secure your seat.

Jim was so great last year – we had to ask him to join us again.

Jim’s presentation this year: How to use attention-getting online marketing to generate sales, leads and publicity for your business.

Learn from Jim the simple, yet effective techniques and tactics for how to turbo-charge your sales, leads and publicity for your business.

Jim Kukral is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and well, a bunch of other things. When Jim isn’t speaking or consulting to top Fortune 500 clients, Jim spends his business hours as the owner of Scratchback.com, a widget-based tipping system that thousands of bloggers and webmasters use daily.Register Now

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money”, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

Event Sponsors:
The Taylor Institute for Direct Marketing at the University of Akron
Serviced Office and Meeting Space Provider – Office Space Coworking based in Akron, OH
Online Marketing Experts – Sanctuary Media Group based in Akron, OH

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