Author Archive

What’s Your Underdog Story?

By Kelly Brown | Filed in Uncategorized

Our greatest glory is not in never falling, but in rising every time we fall.
Confucius

I’m a sucker for an underdog story.

Now, I’m not a ‘cry at the movies’ type of guy. But every time ‘Rudy‘ comes on and they cheer him onto the field, I start balling like a baby. Now it isn’t because I’m a guy and it’s a football movie, it’s much more than that.

It’s about a kid with few natural gifts and very little means who dreams big. He gets knocked down over and over again. Yet, he still gets up ever time. No matter how many people tell to quit, he never does.

Sound familiar? To me that’s the story of the struggling small business owner. That’s the story I love. The story I relate to.

My point:
We each find inspiration in different ways. For me, it may be watching a movie or reading a business biography. The trick is to find what inspires you and to leverage that energy to keep yourself going.

For many people, this is can be an extremely difficult time of the year. The holiday season has past, the credit card bills are coming in, our diets our slipping, the days are short and gloomy — and we’ve got the whole year ahead of us. It’s daunting.

So if you find yourself feeling unfocused or uninspired — take some time this week to reignite your love. Revisit your favorite books or movies. Call up a mentor. Use every took at your disposal to stoke those fires so you can tackle your work with zeal.

Don’t let yourself go into work dreading the week ahead. If you aren’t having fun, step back and figure out what you need to do to change that dynamic.

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Paving Your Life Roadmap

By Kelly Brown | Filed in Uncategorized

Paul over at Idea Sandbox wrote an absolutely wonderful article on paving your life’s roadmap. It hearkens back to similar concepts, ala David Allen’s Treasure Map etc. But this is perhaps the most detailed ‘one page’ I’ve seen yet.

I tend to learn from other people’s examples. This article provides a ton of juicy visuals you can follow along with as you build your own roadmap.

Paul calls out these basic steps for building your roadmap:

  1. List Your Passions – Make a list of all the things you are passionate about.
  2. Identify Values – Group your passions into themes.
  3. Set the Situation – Determine what conditions should exist for you to feel you’re fulfilling your Values.
  4. Reveal Action Steps – Identify what daily activities you should be doing to fulfill your Values.
  5. Visual Report Card – Draw a graph to visualize and assess your current status. (Don’t worry, no drafting tools required).
  6. Take Action / Follow Your Roadmap – Now that you have the keys. Get behind the wheel and follow this plan to drive your life.

It then goes on to explain in detail how to approach each of these steps.

If building you own Roadmap is something you’ve wanted to do, but never knew how to start. I highly recommend this great article.

Learn how to Pave Your Life Roadmap.
Creative Commons License photo credit: donnas_diddlens

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Get It Done Week

By Kelly Brown | Filed in Uncategorized

Whatever you can do, or dream you can begin it; boldness has genius, power and magic in it.
Johann wolfgang Von Goethe

I coach business owners on the business planning, goal setting, and the importance of having outcomes established before acting.

But there’s a time for planning and there’s a time for action.

I say we make today ‘Get It Done, Monday.’

Some questions to get you started:

  • What have you been wanting to start on that you just haven’t had the chance?
  • What project, while important to your business, has just sat on the shelf with little or no movement on it?
  • What would you do if you HAD to get it by Friday? What if you had to get it done today?
  • What does ‘done’ mean? What’s your successful outcome?
  • What resources would you need? What resources do you have?
  • How many hours would it take of your time?
  • Where would you start? What the first thing you need to do?

Good luck and have a great week!

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A Corporate Culture Worth Keeping

By Kelly Brown | Filed in Uncategorized

You have established your small business, chosen superstar employees and are well on your way to success. People have chosen to work at your company for a variety of reasons, but one of their primary motivations is likely the small company feel — they believe they can really make a difference. Probably, working at your company is more than just a job to them, but rather something to which they are committed.

In addition, yours and their dreams are big you both want the company to grow and succeed. But how can you ensure that you keep that small company feel that you and your employees cherish while still growing?

Culture can be a particularly important consideration for small businesses. A healthy company culture may increase employees’ commitment and productivity, while an unhealthy culture may inhibit a company’s growth or even contribute to business failure. In a healthy culture, employees view themselves as part of a team and gain satisfaction from helping the overall company succeed. When employees sense that they are contributing to a successful group effort, their level of commitment and productivity, and thus the quality of the company’s products or services, are likely to improve.

In contrast, problems with the corporate culture can play a major role in small business failures. Employees in an unhealthy culture tend to view themselves as individuals, distinct from the company, and focus upon their own needs. They only perform the most basic requirements of their jobs, and their main and perhaps only motivation is their paycheck. Some warning signs of a failing company culture particularly in the small business realm include increased turnover, a lack of honest communication and understanding of the company mission and declining quality and customer satisfaction, to name a few.

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Here’s the final Schedule for BizCamp Speakers.

Register Now

We are very excited by the great group of presenters speaking August 19-20, next week (yikes! it came up quick didn’t it?)

Thanks to support from Sanctuary Media Group, registration is now only $25. Right now we have 50+ attendees joining us, we hope you can find something that appeals to your interest here and join us as well.

We are working to get the full program out this weekend so you can see detail about each presentation.

We’re working to get the full program out this weekend so you can see detail about each presentation.

THURSDAY:

Who Company Session Starts ROOM Topic
Sean Fremon Cole Industries 9:00 AM 564 Growing Your Company Rapidly? 

David vs. Goliath (when you are David)

Ivana Taylor DIY Marketers 10:00 AM 564 The Best Power DIY Marketing Tips for Entrepreneurs: Do These and Attract More Customers, More Fun and More Profits
Michael Feuer Max-Ventures / Max-Wellness 11:00 AM 564 Keynote Address from the Founder of OfficeMax & Max-Wellness
Jason Jividen Sanctuary Media Group 12:30 PM 564 Web Marketing for Small Business: A Step by Step Guide
Mike Sheehan Michael Sheehan 1:30 PM 564 Linking Your Way To Business Dominance
James Orwig AXA Advisors 1:30 PM 561 Finance: Small Business Protection Strategies
Rob Felber Felber & Felber Marketing 2:45 PM 561 How to Get the Media to Pay Attention and What to Do Once They Do
Roger Emerson Emerson & Thompson 4:00 PM 561 Intellectual Property Primer
Brian Schuller WolrdVentures 4:00 PM 564 How to choose the right home based business

FRIDAY:

Who Company Session Starts ROOM Topic
Jim Kukral Award Winning Author & Blogger 9:00 AM 564 How to use attention-getting online marketing to generate sales
Ron McDaniel Buzzoodle 10:00 AM 564 Attracting Targeted Leads with Blogs
Anita Campbell Small Business Trends 11:00 AM 564 How I Went to 44,000 followers on Twitter
Diane Helbig Seize the Day Coaching 12:30 PM 564 Clarity of Course: Leadership That Gets Result
Bill Kirk Single Number Communications 1:30 PM 561 Why traditional phone lines/fax machines may not be the best fit for the Soloprenuer/Home based business
Carol Smith Midwest Research, LLC 1:30 PM 564 Users, Usability and the User Experience
Ron Finklestein Akris Inc. 2:45 PM 564 Six Questions Your Prospects Want Answered BEFORE They Buy From You
Matt Minarik Hi-Q Group 2:45 PM 561 How to Generate Leads by IBM’s number one lead generator”
Sergio Carano Sergio A. Carano, Esq 4:00 PM 564

The Legal Issues Confronting Your Business: From Formation To Your First Hire and Fire

Thursday, August 19th

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9am ?��Ǩ��� 12:30 ?��Ǩ��� Scheduled Speakers & Workshops

12:30-1:30pm ?��Ǩ��� Catered Lunch (included with registration fee).

1:30 ?��Ǩ��� 5pm ?��Ǩ��� Scheduled Speakers

Friday, August 20th

8am ?��Ǩ��� 9am?Ǭ� ?��Ǩ��� Registration ?��Ǩ��� Coffee & Continental Breakfast

9am ?��Ǩ��� 12:00 Scheduled Speakers & Workshops

12:30-1:30pm ?��Ǩ��� Catered Lunch (included with registration fee).

1:30 ?��Ǩ��� 5pm ?��Ǩ��� Scheduled Speakers

5:pm ?��Ǩ��� 7pm ?��Ǩ��� Happy Hour & Networking

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on Finklestein to Speak at BizCamp at the Taylor Institute on August 19-20

Join Ron Finklestein August 19-20 at BizCamp at the Taylor Institute for his presentation Six Questions Your Prospects Want Answered BEFORE They Buy From You.

Ron Finklestein is a business coach, consultant and international business author. He is the president of RPF GROUP INC, a company that puts business owners back in control of their business and makes business fun again. He does this by helping companies create and implement business, sales and marketing strategies that deal with tough problems they deal with

Register Now daily.

Ron is called The Small Business Success Expert by his clients because of his passion for their success and his knowledge of business. Ron is passionate about making a difference in people’s lives by helping them to achieve their business and personal goals and dreams.  Ron has experience in working in businesses of all sizes across a wide range of industries.

Ron is a faculty member on dailysuccessstream.com. His book 49 Marketing Secrets (THAT WORK) to Grow Sales has been translated into five languages.

You can sign up for his newsletter at www.rpfgroupinc.com

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Josh Gordon, Director of Marketing, Knotice

Join Josh Gordon at BizCamp on August 19-20 for his presentation: Expanding Your Digital Footprint: Direct Digital Marketing for B2B.

Direct digital marketing relevant, audience targeted content distributed through the email, Web, and mobile communications channels are changing how businesses persuade consumers. Its impact on Business-to-Business marketing, however, is often overlooked. Knotice’s Director of Marketing, Josh Gordon, will show how a focused and coordinated direct digital marketing strategy creates an impressive digital footprint and the right support for the sales team.Register Now

Josh Gordon is the Director of Marketing at Knotice, a direct digital marketing company, headquartered on Main Street Akron, Ohio. Josh is a seasoned communicator and business-to-business marketing strategist that specializes in content marketing, lead gen, and brand.

Josh is a sought after writer, having written on a variety of topics including direct digital marketing, email marketing, customer-centric marketing, and mobile strategy. He has been featured in several leading marketing publications including1to1 Media, MarketingProfs, and Mobile Marketer. He is also the editor-in-chief of Knotice’s popular direct digital marketing blog, The Lunch Pail. Gordon also holds the prestigious expert status on The Focus Network, where he regularly contributes content and provides insight to fellow marketing professionals, and he has been a featured guest on RSS Ray’s highly regarded radio show Online Marketing with RSS Ray.

Josh is an award-winning journalist and marketer. He is currently in his second year serving on the Content Committee for Shop.org, the National Retail Federation’s digital arm. Josh is a member of the American Marketing Association and the Public Relations Society of America.

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Anita Campbell to Speak at BizCamp at the Taylor Institute August 19-20

Anita Campbell joins BizCamp for the 2nd year in a row. Join her again August 19-20 as we host BizCamp at the Taylor Institute.

Her presentation last year was standing room only.

Widely considered a “small business expert,” Anita Campbell serves as CEO of Anita CampbellRegister NowAssociates Ltd, a woman-owned consulting firm helping companies and organizations reach the small business market. As Publisher of  several online media properties and syndicated content, Anita reaches over 1,000,000 small business owners and entrepreneurs annually.  She is the founder and Editor-in-Chief of Small Business Trends, an award-winning online publication.

A respected speaker and emerging trends resource, Ms. Campbell’s expertise has been noted or her opinion quoted in the Wall Street Journal, New York Times, U.S. News and World Report, Inc Magazine, Entrepreneur Magazine, CIO Magazine, Entrepreneur Radio, BusinessTVChannel.com, Cleveland Plain Dealer, San Francisco Chronicle, Pittsburgh Post Gazette, Akron Beacon Journal, Boston Globe, CRM Buyer, and countless trade publications, websites, podcasts and more.

Her popular website, Small Business Trends , is regularly noted as a rich informational resource. In 2005 and again in 2008 the site won the Forbes Best of the Web distinction for small business blogs. The site also has been highlighted or profiled in the Wall Street Journal (2007), on MSNBC’s “Your Business” show as Website of the Week, twice in the New York Times (2005 and 2008), and was a CODIE 2007 Finalist.

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BizCamp at the Taylor Institute is proud to welcome Mike Sheehan founder of Linked Local Akron (LLA). In just 12 short months Mike has grown this LinkedIn group to over 1,700 members. How’d he do it?

Find out August 19-20 at The Taylor Institute for Direct Marketing. Seats are limited register now to secure your seat.

Mike will be one of the 18 speakers presenting at this year’s BizCamp on the University of Akron campus August 19-20. Register Now

About The Speaker

Mike Sheehan, Founding member of the Linked Local Akron

The LLA group has grown to over 1,700 members, in a year’s time. Mike has been an invited speaker to many groups and businesses sharing his simple and effective ways of using LinkedIn to help you build your business.
Here is what other have said:

“Mike was very knowledgeable in his presentation and spoke very fluently about social media. He was responsive to our group’s inquiries, thinking fast on his feet and providing us with useful information. I would recommend Mike as a speaker.”

“His presentations are excellent and provide a good deal of practical information. He keeps them interesting and has experience that is helpful to everyone he speaks to.”

“Mike provided a “Linked In” workshop for my Team. The presentation was lively and very informative. Mike used lots of examples and gave us a “hands on” approach to navigating the network site. He answered all of our questions.”

Event Sponsors:
The Taylor Institute for Direct Marketing at the University of Akron
Serviced Office and Meeting Space Provider – Office Space Coworking based in Akron, OH
Online Marketing Experts – Sanctuary Media Group based in Akron, OH

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Jim Kukral speaks at this year's BizCamp at the Taylor Institute, Aug 19-20

BizCamp at the Taylor Institute is proud to welcome Jim Kukral. Jim will be one of the 18 speakers presenting at this year’s BizCamp on the University of Akron campus August 19-20. Seats are limited register now to secure your seat.

Jim was so great last year – we had to ask him to join us again.

Jim’s presentation this year: How to use attention-getting online marketing to generate sales, leads and publicity for your business.

Learn from Jim the simple, yet effective techniques and tactics for how to turbo-charge your sales, leads and publicity for your business.

Jim Kukral is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and well, a bunch of other things. When Jim isn’t speaking or consulting to top Fortune 500 clients, Jim spends his business hours as the owner of Scratchback.com, a widget-based tipping system that thousands of bloggers and webmasters use daily.Register Now

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money”, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

Event Sponsors:
The Taylor Institute for Direct Marketing at the University of Akron
Serviced Office and Meeting Space Provider – Office Space Coworking based in Akron, OH
Online Marketing Experts – Sanctuary Media Group based in Akron, OH

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