Speaker Schedule for BizCamp at the Taylor Institute

Here’s the final Schedule for BizCamp Speakers.

We’re very excited by the great group of presenters speaking August 19-20 — next week (yikes!  it came up quick didn’t it?)

Thanks to support from Sanctuary Media Group, registration is now only $25.Right now we have 50+ attendees joining us, we hope you can find something that appeals to your interest here and join us as well.

We’re working to get the full program out this weekend so you can see detail about each presentation.

We’re working to get the full program out this weekend so you can see detail about each presentation.

THURSDAY:

Who	Company	Session Starts	ROOM	Topic
Sean Fremon	Cole Industries	9:00 AM	564	Growing Your Company Rapidly– David vs. Goliath (when you are David)
Ivana Taylor	DIY Marketers	10:00 AM	564	The Best Power DIY Marketing Tips for Entrepreneurs:  Do These and Attract More Customers, More Fun and More Profits
Michael Feuer	Max-Ventures / Max-Wellness	11:00 AM	564	Keynote Address from the Founder of OfficeMax & Max-Wellness
Jason Jividen	Sanctuary Media Group	12:30 PM	564	Web Marketing for Small Business: A Step by Step Guide
Mike Sheehan	Michael Sheehan	1:30 PM	564	Linking Your Way To Business Dominance
James Orwig	AXA Advisors	1:30 PM	561	Finance: Small Business Protection Strategies
Rob Felber	Felber & Felber Marketing	2:45 PM	561	How to Get the Media to Pay Attention and What to Do Once They Do
Roger Emerson	Emerson & Thompson	4:00 PM	561	Intellectual Property Primer
Brian Schuller	WolrdVentures	4:00 PM	564	How to choose the right home based business

FRIDAY:

Who	Company	Session Starts	ROOM	Topic
Jim Kukral	Award Winning Author & Blogger	9:00 AM	564	How to use attention-getting online marketing to generate sales
Ron McDaniel	Buzzoodle	10:00 AM	564	Attracting Targeted Leads with Blogs
Anita Campbell	Small Business Trends	11:00 AM	564	How I Went to 44,000 followers on Twitter
Diane Helbig	Seize the Day Coaching	12:30 PM	564	Clarity of Course: Leadership That Gets Result
Bill Kirk	Single Number Communications	1:30 PM	561	Why traditional phone lines/fax machines may not be the best fit for the Soloprenuer/Home based business
Carol Smith	Midwest Research, LLC	1:30 PM	564	Users, Usability and the User Experience
Ron Finklestein	Akris Inc.	2:45 PM	564	Six Questions Your Prospects Want Answered BEFORE They Buy From You
Matt Minarik	Hi-Q Group	2:45 PM	561	How to Generate Leads by IBM’s number one lead generator”
Sergio Carano	Sergio A. Carano, Esq	4:00 PM	564	The Legal Issues Confronting Your Business: From Formation To Your First Hire and Fire

Six Questions Your Prospects Want Answered BEFORE They Buy From You – Ron Finklestein

Join Ron Finklestein August 19-20 at BizCamp at the Taylor Institute for his presentation Six Questions Your Prospects Want Answered BEFORE They Buy From You.

Ron Finklestein is a business coach, consultant and international business author. He is the president of RPF GROUP INC, a company that puts business owners back in control of their business and makes business fun again. He does this by helping companies create and implement business, sales and marketing strategies that deal with tough problems they deal with

daily.

Ron is called The Small Business Success Expert by his clients because of his passion for their success and his knowledge of business. Ron is passionate about making a difference in people’s lives by helping them to achieve their business and personal goals and dreams.  Ron has experience in working in businesses of all sizes across a wide range of industries.

Ron is a faculty member on dailysuccessstream.com. He book 49 Marketing Secrets (THAT WORK) to Grow Sales has been translated into five languages.

You can sign up for his newsletter at www.rpfgroupinc.com

Expanding Your Digital Footprint: Direct Digital Marketing for B2B – Josh Gordon of Knotice

Join Josh Gordon at BizCamp on August 19-20 for his presentation: Expanding Your Digital Footprint: Direct Digital Marketing for B2B.

Direct digital marketing – relevant, audience targeted content distributed through the email, Web, and mobile communications channels – is changing how businesses persuade consumers. Its impact on Business-to-Business marketing, however, is often overlooked. Knotice’s Director of Marketing, Josh Gordon, will show how a focused and coordinated direct digital marketing strategy creates an impressive digital footprint and the right support for the sales team.

Josh Gordon is the Director of Marketing at Knotice, a direct digital marketing company, headquartered on Main Street Akron, Ohio. Josh is a seasoned communicator and business-to-business marketing strategist that specializes in content marketing, lead gen, and brand.

Josh is a sought after writer, having written on a variety of topics including direct digital marketing, email marketing, customer-centric marketing, and mobile strategy. He has been featured in several leading marketing publications including1to1 Media, MarketingProfs, and Mobile Marketer. He is also the editor-in-chief of Knotice’s popular direct digital marketing blog, The Lunch Pail. Gordon also holds the prestigious expert status on The Focus Network, where he regularly contributes content and provides insight to fellow marketing professionals, and he has been a featured guest on RSS Ray’s highly regarded radio show “Online Marketing with RSS Ray.”

Josh is an award-winning journalist and marketer. He is currently in his second year serving on the Content Committee for Shop.org, the National Retail Federation’s digital arm. Josh is a member of the American Marketing Association and the Public Relations Society of America.

Anita Campbell To Speak at BizCamp at the Taylor Institute

Anita Campbell joins BizCamp for the 2nd year in a row. Join her again August 19-20 as we host BizCamp at the Taylor Institute.

Her presentation last year was standing room only.

Widely considered a “small business expert,” Anita Campbell serves as CEO of Anita CampbellAssociates Ltd, a woman-owned consulting firm helping companies and organizations reach the small business market. As Publisher of several online media properties and syndicated content, Anita reaches over 1,000,000 small business owners and entrepreneurs annually.  She is the founder and Editor-in-Chief of Small Business Trends, an award-winning online publication.

A respected speaker and emerging trends resource, Ms. Campbell’s expertise has been noted or her opinion quoted in the Wall Street Journal, New York Times, U.S. News and World Report, Inc Magazine, Entrepreneur Magazine, CIO Magazine, Entrepreneur Radio, BusinessTVChannel.com, Cleveland Plain Dealer, San Francisco Chronicle, Pittsburgh Post Gazette, Akron Beacon Journal, Boston Globe, CRM Buyer, and countless trade publications, websites, podcasts and more.

Her popular website, Small Business Trends , is regularly noted as a rich informational resource. In 2005 and again in 2008 the site won the Forbes “Best of the Web” distinction for small business blogs. The site also has been highlighted or profiled in the Wall Street Journal (2007), on MSNBC’s “Your Business” show as Website of the Week, twice in the New York Times (2005 and 2008), and was a CODIE 2007 Finalist.

Linking Your Way To Local Business Dominance – Mike Sheehan

BizCamp at the Taylor Institute is proud to welcome Mike Sheehan founder of Linked Local Akron (LLA). In just 12 short months Mike has grown this LinkedIn group to over 1,700 members. How’d he do it?

Find out August 19-20 at The Taylor Institute for Direct Marketing. Seats are limited – register now to secure your seat.

Mike will be one of the 18 speakers presenting at this year’s BizCamp on the University of Akron campus August 19-20.

About The Speaker

Mike Sheehan, Founding member of the Linked Local Akron

The LLA group has grown to over 1,700 members, in a year’s time. Mike has been an invited speaker to many groups and businesses sharing his simple and effective ways of using LinkedIn to help you build your business.
Here’s what other have said:

“Mike was very knowledgeable in his presentation and spoke very fluently about social media. He was responsive to our group’s inquiries, thinking fast on his feet and providing us with useful information. I would recommend Mike as a speaker.”

”His presentations are excellent and provide a good deal of practical information. He keeps them interesting and has experience that is helpful to everyone he speaks to.”

“Mike provided a “Linked In” workshop for my Team. The presentation was lively and very informative. Mike used lots of examples and gave us a “hands on” approach to navigating the network site. He answered all of our questions.”

Event Sponsors:
The Taylor Institute for Direct Marketing at the University of Akron
Serviced Office and Meeting Space Provider – Office Space Coworking based in Akron, OH
Online Marketing Experts – Sanctuary Media Group based in Akron, OH

How to use attention-getting online marketing to generate sales – Jim Kukral

BizCamp at the Taylor Institute is proud to welcome Jim Kukral. Jim will be one of the 18 speakers presenting at this year’s BizCamp on the University of Akron campus August 19-20. Seats are limited – register now to secure your seat.

Jim was so great last year – we had to ask him to join us again.

Jim’s presentation this year:  How to use attention-getting online marketing to generate sales, leads and publicity for your business.

Learn from Jim the simple, yet effective techniques and tactics for how to turbo-charge your sales, leads and publicity for your business.

Jim Kukral is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and well, a bunch of other things. When Jim isn’t speaking or consulting to top Fortune 500 clients, Jim spends his business hours as the owner of Scratchback.com, a widget-based tipping system that thousands of bloggers and webmasters use daily. 

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money”, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

Event Sponsors:
The Taylor Institute for Direct Marketing at the University of Akron
Serviced Office and Meeting Space Provider – Office Space Coworking based in Akron, OH
Online Marketing Experts – Sanctuary Media Group based in Akron, OH

Michael Feuer, Founder of OfficeMax and newest venture Max-Wellness to provide Keynote Address to attendees of BizCamp at The Taylor Institute

BizCamp at the Taylor Institute is proud to welcome Founder of OfficeMax and Max-Wellness, Michael Feuer as our Keynote speaker August 19-20 at the Taylor Institute for Direct Marketing in Akron, Ohio.

Michael Feuer is a highly sought after speaker, national monthly  business columnist and soon to be published author of his upcoming book The Benevolent Dictator’s Play Book. Mr. Feuer has  inspired thousands of entrepreneurs over the years with his story, practical advice and inventive approach to business success.

Mr. Feuer is co-founder of OfficeMax, which he started in 1988 with one store and $20,000 of his own money. During 16 years as CEO, he grew the company to almost 1,000 stores with sales approximating $5 billion before selling it for almost $1.5 billion in 2003 to Boise Cascade Corp.  In 2004, Mr. Feuer launched another start-up, Max-Ventures, a venture capital operating firm that focuses on buying control and /or making substantial investments in retail oriented business and business that serve retail.

Mr. Feuer’s most recent entrepreneurial launch is Max-Wellness,  a one-stop store featuring over 7,000 products for head-to-toe health and wellness for every age and every stage of life.  This first of its kind concept in the world is set to benefit from the burgeoning Baby Boomer markets that wants to enhance their life, prevent illness and treat health issues. Max-Wellness which opened its first stores in Cleveland and Florida is now preparing a national roll out patterned after Feuer’s OfficeMax expansion strategy.

What is BizCamp?

BizCamp is co-hosted by Office Space Coworking and the Taylor Institute for Direct Marketing.

BizCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It’s an intense event with discussions, demos and interaction from participants.

Sometimes referred to as an ‘un-conference’ it’s a break from the expensive, ‘pitch’-driven, cattle-herding events that have become

all too common in the business world.

Rather – BizCamp is a participatory event. Attendees help determine what presentations will be given — and even have the opportunity to present themselves.

The presentations themselves are intimate affairs – small groups of 30-40 people.

The sessions feature an open dialogue of questions, answers and -yes- even the occasional ‘I don’t know.’

Our goal: 18 sessions in 2 days. Topics will run on three ‘tracks’:

1) The Entrepreneurial Experience

2) Marketing for Small Business

3) Business Technology

Event Details:

Early-Bird Registration is only $79.

Visit http://bizcamp.eventbright.com to secure your seat at this year’s BizCamp in Akron.

Location:

The Taylor Institute

225 South Main Street

The Polsky Building, 5th Floor

Akron, OH 44325-4807

Parking FREE -  included in your registration fee.

Thursday, August 19th

8am – 9am  – Registration – Coffee & Continental Breakfast

9am – 12:30 – Scheduled Speakers & Workshops

12:30-1:30pm – Catered Lunch (included with registration fee).

1:30 – 5pm – Scheduled Speakers

Friday, August 20th

8am – 9am  – Registration – Coffee & Continental Breakfast

9am – 12:00 Scheduled Speakers & Workshops

12:30-1:30pm – Catered Lunch (included with registration fee).

1:30 – 5pm – Scheduled Speakers

5:pm – 7pm – Happy Hour & Networking

Keen Insight: 3 Tips for Seeing What Isn’t There

As business managers, we’re trained to provide feedback to employees, partners and customers. In our business culture, many have taken the polite way to praise others – be it regarding elements of a relationship, a product, a piece of work or even a meeting. These are beneficial skills that many of us have mastered.While it’s important to understand what IS there — one of the key skills you should master is assessing what ISN’T there. What questions aren’t being answered? What did you expect that you aren’t getting? Being able to articulate what isn’t there is as important as assessing the quality of what you DO see.

As business owners and leaders, we are always looking to be more successful – however you define success. By growing out side of your comfort zone and essentially “flipping things upside down” you will be providing feedback to others that is truly more than just reinforcing praise – it is constructive input that will continue to build your relationship and their output.
Read more

Call for Speakers – BizCamp 2010 Announced

August 19-20, 2010 in Akron, Ohio — Office Space Coworking will be hosting our next BizCamp! If you have a topic idea or are interested in being a speaker, please send me your ideas.

Submit your ideas here:
BizCamp 2010 Speaker Application

Last time we had 18 speakers present over the course of 2 days.

Speakers included Anita Campbell of Small Business Trends, Ivana Taylor of DIY Marketers, Jim Kukral, Nathan Kievman and many other great speakers. You can download our original program guide here to get an idea of what went on:

2009 BizCamp Program of Events

What is BizCamp?
BizCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It’s an intense event with discussions, demos and interaction from participants.

Sometimes referred to as an ‘un-conference’ it’s a break from the expensive, ‘pitch’-driven, cattle-herding events that have become all too common in the business world.

Rather – BizCamp is a participatory event. Attendees help determine what presentations will be given — and even have the opportunity to present themselves.

The presentations themselves are intimate affairs – small groups of 20-30 people.
The sessions feature an open dialogue of questions, answers and -yes- even the occasional ‘I don’t know.’

Why would you want to present?

For one – you’d get free access to rest of the event.

….AND you’d be in a forum that establishes you as an expert to a group of small business owners and entrepreneurs.

Our goal is to have 18 sessions in 2 days. Topics would run on three ‘tracks’

1) The Entrepreneurial Experience
2) Marketing for Small Business
3) Business Technology

We can’t offer you an audience of 1,000 people ….

BUT we can offer you an audience of hyper-local, highly motivated small business owners who would LOVE the opportunity to engage you in your field of expertise.

Over the next few days we’re releasing select videos of our last BizCamp on our site.
So hopefully you’ll follow along and see some of the great presentations and consider participating in the July 29-30 event.

How To Make Goals Actionable

The other day I was talking with a member of our Office Space Coworking in Akron.

He wanted examples of short, intermediate, and long term goals. He wanted strategies used to support these goals as well as some tactics he could use to implement those strategies.

This is a need felt by many small business owners, entrepreneurs, executives… generally any of your ambitious types wanting to do big things in the world.

My short answer? See the master, David Allen (www.davidco.com).

Now, the long answer.

I’m a HUGE GTD’r and have been for the past 3-4 years now. While Allen’s the first to admit he’s basically ‘packaging common sense.’ His system was the first to really ‘click’ with me. Simply put, GTD works because it’s simple.

Know your outcome, state your next step.

However, for a lot of people it falls a bit short when planning for the long term. GTD does address the importance of clarifying your desired outcome across multiple ‘horizons’:

• 10k – current projects
• 20k – roles / responsibliities
• 30k – 1-3 year goals
• 40k – 3-5 year visions
• 50k – your reason for being on the planet

But most people spend so much time at the 10k level, they rarely get the opportunity to step back enough to reflect on the bigger picture. Or if they do, they just don’t have the tools to turn their long term goals into tangible next actions they can be working on today.
Read more

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